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MOUNTAIN DEW
CHALLENGE:
Generate fan engagement and awareness of Mountain Dew’s high-energy brand among the elusive millennial male 18-34 target.
SOLUTION:
Four best friends from Staten Island! We teamed up with truTV's #1 show Impractical Jokers for a year-long partnership featuring premium branded content flavored with bold, audacious personality, placing Dew at the center of it all!
RESULTS:
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40M impressions across linear, digital, social, mobile, event
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+200% over-delivery on content video views
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+45% consumer intent to purchase Dew

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BIORE
CHALLENGE:
Drive social engagement with Biore's female 18-24 target during the I Heart Radio Music Awards.
SOLUTION:
We developed a targeted branded content campaign featuring beauty/style hack expert (and truTV star) Brooke Van Poppelen.
RESULTS:
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62% over-delivery on video views among beauty product purchasers
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13M social impressions across campaign

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WARNER BROTHERS
CHALLENGE:
Urge fans to the box office for opening weekend of Warner Brothers' tent-pole movie event SHAZAM!
SOLUTION:
We organically integrated movie star Zachary Levi within the camaraderie of the Impractical Jokers, surprising and delighting fans during a meet and greet. Content was shared on linear, digital and social platforms leading up to the movie release.
RESULTS:
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96% positive social media sentiment on FB, IG & YT
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$55M domestic box office opening weekend