color_edited.jpg

Hello. It's me. I was wondering if after all this time you'd like to meet...

MOUNTAIN DEW
CHALLENGE: 
​Generate fan engagement and awareness of Mountain Dew’s high-energy brand among the elusive millennial male 18-34 target.  
SOLUTION: 
Four best friends from Staten Island! We teamed up with truTV's #1 show Impractical Jokers for a year-long partnership featuring premium branded content flavored with bold, audacious personality, placing Dew at the center of it all!
RESULTS: 
  • 40M impressions across linear, digital, social, mobile, event
  • +200% over-delivery on content video views
  • +45% consumer intent to purchase Dew

BIORE
CHALLENGE:
Drive social engagement with Biore's female 18-24 target during the I Heart Radio Music Awards.

SOLUTION:

We developed a targeted branded content campaign featuring beauty/style hack expert (and truTV star) Brooke Van Poppelen.  

RESULTS: 

  • 62% over-delivery on video views among beauty product purchasers

  • 13M social impressions across campaign 

WARNER BROTHERS
CHALLENGE:
Urge fans to the box office for opening weekend of Warner Brothers' tent-pole movie event SHAZAM!
SOLUTION:

We organically integrated movie star Zachary Levi within the camaraderie of the Impractical Jokers, surprising and delighting fans during a meet and greet.  Content was shared on linear, digital and social platforms leading up to the movie release. 

RESULTS: 

  • 96% positive social media sentiment on FB, IG & YT 

  • $55M domestic box office opening weekend

SAN DIEGO COMIC-CON
CHALLENGE:
Stand out from the noise at San Diego Comic Con! Create a compelling fan activation (OUTSIDE of the highly trafficked Convention Center) that authentically drives sponsor sampling and interaction.  
SOLUTION:

We activated the Jokers Block Party at Petco Park: a sight, sound and motion event with a sponsored VR activation, contextual games, branded premiums, a live web show streaming across the nation, and an epic meet and greet for fans, who obviously cooled off with Mountain Dew!

RESULTS: 

  • 26M social impressions

  • 35K PepsiCo products sampled among rabid fans

  • 1M live web show views 

WARNER BROTHERS
CHALLENGE:
Shoot compelling movie content for Rampage, given a short window of production time with talent and crew. 
SOLUTION:

We tailored our comedic concept to fit a wide range of network brands, and featured action shots of who else...Dwayne THE ROCK Johnson!

RESULTS: 

  • 20M video views across platforms

  • $36M domestic box office opening weekend 

CLOROX • SHERWIN WILLIAMS
• PAPER & PACKAGING 
CHALLENGE:
Drive brand awareness for a variety of client categories, each with distinct brand messages, with limited production resources. 
SOLUTION:

We developed engaging, cost-effective stop-motion animated content and shared it across social media platforms. 

RESULTS: 

  • 70% increase in client digital & social media spend YOY

GEICO
CHALLENGE:
Develop a first-to-market promotional partnership that drives awareness of GEICO’s humorous and playful brand.
SOLUTION:

FANARCHY! We built a nine-week long, integrated marketing partnership spanning across linear, digital and social platforms, culminating with fans voting on the outcome of a live show. 

RESULTS: 

  • 42M social impressions

  • 3000 User-generated content video submissions 

  • 1M live viewers watching 4 Impractical Jokers walking the tight rope high above NYC!

SAILOR JERRY •  HENNESSY
CHALLENGE:
Engage fans during their favorite shows to drive awareness of niche alcohol brands.  
SOLUTION:

Tattoos and sports! We spoke to fan passions with authentic branded content featuring rock musician Jesse Dupree and basketball legend Shaquille O'Neal.  

 

RESULTS: 

  • Solidified two new business partners for network through added value content.