Hello. It's me. I was wondering if after all this time you'd like to meet...
Generate fan engagement and awareness of Mountain Dew’s high-energy brand among the elusive millennial male 18-34 target.
Four best friends from Staten Island! We teamed up with truTV's #1 show Impractical Jokers for a year-long partnership featuring premium branded content flavored with bold, audacious personality, placing Dew at the center of it all!
40M impressions across linear, digital, social, mobile, event
+200% over-delivery on content video views
+45% consumer intent to purchase Dew