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Hello. It's me. I was wondering if after all this time you'd like to meet...

CPG / BEVERAGE
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MOUNTAIN DEW
CHALLENGE: 
​Generate fan engagement and awareness of Mountain Dew’s high-energy brand among the elusive millennial male 18-34 target.  
SOLUTION: 
Four best friends from Staten Island! We teamed up with truTV's #1 show Impractical Jokers for a year-long partnership featuring premium branded content flavored with bold, audacious personality, placing Dew at the center of it all!
RESULTS: 
  • 40M impressions across linear, digital, social, mobile, event
  • +200% over-delivery on content video views
  • +45% consumer intent to purchase Dew

CPG / BEAUTY
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BIORE
CHALLENGE:
Drive social engagement with Biore's female 18-24 target during the I Heart Radio Music Awards.

SOLUTION:

We developed a targeted branded content campaign featuring beauty/style hack expert (and truTV star) Brooke Van Poppelen.  

RESULTS: 

  • 62% over-delivery on video views among beauty product purchasers

  • 13M social impressions across campaign 

MOVIES / SHAZAM
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WARNER BROTHERS
CHALLENGE:
Urge fans to the box office for opening weekend of Warner Brothers' tent-pole movie event SHAZAM!
SOLUTION:

We organically integrated movie star Zachary Levi within the camaraderie of the Impractical Jokers, surprising and delighting fans during a meet and greet.  Content was shared on linear, digital and social platforms leading up to the movie release. 

RESULTS: 

  • 96% positive social media sentiment on FB, IG & YT 

  • $55M domestic box office opening weekend