Hello. It's me. I was wondering if after all this time you'd like to meet...

CHALLENGE: 

​Generate fan engagement and awareness of Mountain Dew’s high-energy brand among the elusive millennial male 18-34 target.  

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SOLUTION: 

Four best friends from Staten Island! We teamed up with truTV's #1 show Impractical Jokers for a year-long partnership featuring premium branded content flavored with bold, audacious personality, placing Dew at the center of it all!

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RESULTS: 

• 40M impressions across linear, digital, social, mobile, event

• +200% over-delivery on content video views

• +45% consumer intent to purchase Dew

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