Hello. It's me. I was wondering if after all this time you'd like to meet...

CHALLENGE: 

​Generate fan engagement and awareness of Mountain Dew’s high-energy brand among the elusive millennial male 18-34 target.  

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SOLUTION: 

Four best friends from Staten Island! We teamed up with truTV's #1 show Impractical Jokers for a year-long partnership featuring premium branded content flavored with bold, audacious personality, placing Dew at the center of it all!

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RESULTS: 

• 40M impressions across linear, digital, social, mobile, event

• +200% over-delivery on content video views

• +45% consumer intent to purchase Dew

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CHALLENGE:

Drive social engagement with Biore's female 18-24 target during the I Heart Radio Music Awards.

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SOLUTION:

We developed a targeted branded content campaign featuring beauty/style hack expert (and truTV star) Brooke Van Poppelen.  

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RESULTS: 

• 62% over-delivery on video views among beauty product purchasers

• 13M social impressions across campaign 

CHALLENGE:

Urge fans to the box office for opening weekend of Warner Brothers' tent-pole movie event SHAZAM!

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SOLUTION:

We organically integrated movie star Zachary Levi within the camaraderie of the Impractical Jokers, surprising and delighting fans during a meet and greet.  Content was shared on linear, digital and social platforms leading up to the movie release. 

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RESULTS: 

• 96% positive social media sentiment on FB, IG & YT 

• $55M domestic box office opening weekend