Hello. It's me. I was wondering if after all this time you'd like to meet...

CHALLENGE: 

​Generate fan engagement and awareness of Mountain Dew’s high-energy brand among the elusive millennial male 18-34 target.  

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SOLUTION: 

Four best friends from Staten Island! We teamed up with truTV's #1 show Impractical Jokers for a year-long partnership featuring premium branded content flavored with bold, audacious personality, placing Dew at the center of it all!

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RESULTS: 

• 40M impressions across linear, digital, social, mobile, event

• +200% over-delivery on content video views

• +45% consumer intent to purchase Dew

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CHALLENGE:

Drive social engagement with Biore's female 18-24 target during the I Heart Radio Music Awards.

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SOLUTION:

We developed a targeted branded content campaign featuring beauty/style hack expert (and truTV star) Brooke Van Poppelen.  

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RESULTS: 

• 62% over-delivery on video views among beauty product purchasers

• 13M social impressions across campaign 

CHALLENGE:

Urge fans to the box office for opening weekend of Warner Brothers' tent-pole movie event SHAZAM!

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SOLUTION:

We organically integrated movie star Zachary Levi within the camaraderie of the Impractical Jokers, surprising and delighting fans during a meet and greet.  Content was shared on linear, digital and social platforms leading up to the movie release. 

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RESULTS: 

• 96% positive social media sentiment on FB, IG & YT 

• $55M domestic box office opening weekend

CHALLENGE:

Stand out from the noise at San Diego Comic Con! Create a compelling fan activation (OUTSIDE of the highly trafficked Convention Center) that authentically drives sponsor sampling and interaction.  

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SOLUTION:

We activated the Jokers Block Party at Petco Park: a sight, sound and motion event with a sponsored VR activation, contextual games, branded premiums, a live web show streaming across the nation, and an epic meet and greet for fans, who obviously cooled off with Mountain Dew!

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RESULTS: 

• 26M social impressions

• 35K PepsiCo products sampled among rabid fans

• 1M live web show views 

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CHALLENGE:

Shoot compelling movie content for Rampage, given a short window of production time with talent and crew. 

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SOLUTION:

We tailored our comedic concept to fit a wide range of network brands, and featured action shots of who else...Dwayne THE ROCK Johnson!

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RESULTS: 

• 20M video views across platforms

• $36M domestic box office opening weekend 

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CHALLENGE:

Drive brand awareness for a variety of client categories, each with distinct brand messages, with limited production resources. 

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SOLUTION:

We developed engaging, cost-effective stop-motion animated content and shared it across social media platforms. 

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RESULTS: 

• 70% increase in client digital & social media spend YOY

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CHALLENGE:

Develop a first-to-market promotional partnership that drives awareness of GEICO’s humorous and playful brand.

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SOLUTION:

FANARCHY! We built a nine-week long, integrated marketing partnership spanning across linear, digital and social platforms, culminating with fans voting on the outcome of a live show. 

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RESULTS: 

• 42M social impressions

• 3000 User-generated content video submissions 

• 1M live viewers watching 4 Impractical Jokers walking the tight rope high above NYC!

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CHALLENGE:

Engage fans during their favorite shows to drive awareness of niche alcohol brands.  

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SOLUTION:

Tattoos and sports! We spoke to fan passions with authentic branded content featuring rock musician Jesse Dupree and basketball legend Shaquille O'Neal.  

RESULTS: 

• Solidified two new business partners for network through added value content.  

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CHALLENGE:

Drive brand awareness and highlight technical features of different telecom and service brands, while remaining true to truTV's comedic voice.  

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SOLUTION:

Let the creators create! We worked with truTV talent to put their own comedic spin on concepts, which led to organic branded content that engaged fans and exceeded client expectations. 

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RESULTS: 

• $10M in new business revenue leading to a multi-year branded content partnership.